CASE STUDY
Dome9 Sees 68% Increase In Leads With Acid Zebra
AWS Attendees gathering for a chance to play Dome9’s branded Plinko game.
Summary
Dome9, an in the cloud SAAS security company, felt they weren’t getting the most out of their trade show booth and began looking for a solution to maximize their ROI. They were under-whelmed by the typcial attractions available in the trade show space until they discovered Acid Zebra. By using an Acid Zebra Plinko game at their next event, Dome9 achieved a 68% increase in captured leads, dramatically exceeding their KPIs.
“The game was really well organized. It allowed us to quickly engage with attendees. Learn about Dome9, win a prize, scan their badge.”
Challenge
In 2017 Dome9 had their biggest trade show presence to date at AWS re:Invent. Despite having a large booth in a prime location, and a theater arrangement for product presentations, the company came up short in total captured leads.
Dome9 recognized that their current booth engaged only a limited number of attendees. And they weren’t maximizing the potential of this well-attended event. As a result, the field marketing team sought a standout solution for the following year’s event.
Dome9 met with several vendors but were underwhelmed by the overall lack of innovation in trade show activation market. Standard booth draws such as big giveaways and celebrity appearances are typically expensive and concentrate high traffic into a small chunk of time. While they can draw people to a booth, the large crowd can make it difficult to engage with attendees and have meaningful conversations.
Solution
When Dome9 discovered Acid Zebra’s method to attract, engage and capture leads, they realized Acid Zebra was their solution. This unique offering of attention-grabbing gaming experiences would differentiate their booth in a sea of competition, taking their brand activation to new levels.
Acid Zebra generated a sustained, orderly flow of traffic for Dome9, and showcased a branded design and marketing messages to the attendees watching others play the game. With a steady line out of the booth, the marketing team had ample opportunity to engage directly with attendees while they waited to play the game, and the line itself acted as a draw for those who were curious to find out what was going on at the booth.
Dome9’s Plinko game was designed to match and integrate seamlessly with their booth design to create a cohesive experience.
“Having messaging on the actual game was great. By the time they got to the front of the line they knew who we were and what we did.”
RESULTS
Dome9 saw a 68% increase in captured leads from the previous year, a resounding success and validation of their choice to use Acid Zebra. The field marketing team was able to track preformance in real-time on their Acid Zebra Dashboard via metrics like plays per minute, plays per hour, and the number of individual prizes given away.
Acid Zebra’s proven, turnkey method to attract, engage and capture leads helped Dome9 exceed their KPIs and gave the Dome9 field marketing team the freedom to engage with attendees, rather than worry about attracting booth traffic.
